Event Tool Kit
The event branding tool kit helps increase destination brand awareness at events in The Mackay Region and can be used for consumer event marketing and merchandise by event publicists and organisers.
A consistent use of event branding in The Mackay Region helps consumers acknowledge the brand and reinforces re-visitation.
The event branding tool kit for The Mackay Region provides the resources and tools required to effectively promote and attract attendance to an event.
If you promote your awesome event within the context of the amazing destination The Mackay Region, you are far more likely to capture the imagination of potential visitors than the other way round.
Download The Mackay Region Events Calendar for 2017.
INDUSTRY RESOURCES FOR EVENT ORGANISERS
Find out more about how to orangise a special event and festival in regards to budgeting, sponsorship plans etc. in Tourism and Events Queensland's guide.
How to Organise Special Events and Festivals in Queensland
No matter how big or small the event, this publication delivers a handy tool kit on the planning of an event. Produced by Tourism and Events Queensland and Mackay Tourism with the help of Council’s Economic Development Department, it is an essential reference if you are planning an event.
Mackay Region How to Organise Special Events and Festivals
This document gives you an overview of how to work with Tourism and Events Queensland and Mackay Tourism to effectively organise and promote your event.
8 Tips for Event Organisers: How to Work With Us
Check out TEQ’s new Storytelling Toolkit, developed to assist Queensland tourism businesses to engage with visitors and create memorable experiences through storytelling.
SUGGESTED PRE AND POST EVENT ITINERARIES
RESEARCH & INSIGHTS
View the latest Mackay research summaries available.
QUEENSLAND MEDIA CENTRE
For copyright-free content, fact sheets and news on The Mackay Region visit the Queensland Media Centre.
If you need some inspiration download our editorial copy of 50 to 250 words about The Mackay Region.
EVENT BRANDING / DESTINATION SIGNAGE
The destination brand The Mackay Region is used to entice visitation to the region. This brand is strong outside the region. Events driving outside visitation to The Mackay Region are eligible to rent brand collateral consisting of corflute signs, teardrop banners, media wall, fence wrap, pull up banners and merchandise.
To access destination images; please register for Tourism Events Queensland Image Library.
Embed The Mackay Region destination videos in your website or share videos on Facebook or Twitter.
To ensure The Mackay Region brand is maintained to the highest standard please follow the guide lines in our brand style guide.
SOCIAL MEDIA CHANNELS
The Mackay Region hashtag:
Post photos to the Visit Mackay, Queensland, Australia Facebook page as well as to the Visit Queensland, Australia Facebook page.
Use the hashtags #meetmackayregion, #thisisqueensland and #seeaustralia on Instagram, Facebook and Twitter.
Mention @visitmackay on Instagram and @Visit Mackay, Queensland, Australia on Facebook.
AUSTRALIAN TOURISM DATA WAREHOUSE (ATDW)
Create your free event listing to help connect your consumers.
The ATDW is the national platform for digital tourism information in Australia.
ATDW listings contain product descriptions, images, social media links, wifi information, pricing and website links and allow consumers to gain further information on a desired event. Some distributors of the ATDW include: Mackayregion.com, Queensland.com, Australia.com.
Depending on the type of event, a range of grants and other assistance may be available from Local, State and Federal Government sources.
The Queensland Destination Events Program offers two funding options for developing and established regional events.
Tourism and Events Queensland offers financial support for major event funding.
Mackay Regional Council offers a number of grant programs, visit
Isaac Regional Council offers a number of grant programs, visit