Event Tool Kit

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Event Tool Kit

The event branding tool kit helps increase destination brand awareness at events in The Mackay Region and can be used for consumer event marketing and merchandise by event publicists and organisers.

A consistent use of event branding in The Mackay Region helps consumers acknowledge the brand and reinforces re-visitation.

The event branding tool kit for The Mackay Region provides the resources and tools required to effectively promote and attract attendance to an event.

If you promote your awesome event within the context of the amazing destination The Mackay Region, you are far more likely to capture the imagination of potential visitors than the other way round.

 

EVENTS CALENDAR

Download The Mackay Region Events Calendar for 2017.

Events-Calendar-Button

 

INDUSTRY RESOURCES FOR EVENT ORGANISERS

Find out more about how to orangise a special event and festival in regards to budgeting, sponsorship plans etc. in Tourism and Events Queensland's guide.
How to Organise Special Events and Festivals in Queensland

No matter how big or small the event, this publication delivers a handy tool kit on the planning of an event. Produced by Tourism and Events Queensland and Mackay Tourism with the help of Council’s Economic Development Department, it is an essential reference if you are planning an event.
Mackay Region How to Organise Special Events and Festivals

This document gives you an overview of how to work with Tourism and Events Queensland and Mackay Tourism to effectively organise and promote your event.
8 Tips for Event Organisers: How to Work With Us

Check out TEQ’s new Storytelling Toolkit, developed to assist Queensland tourism businesses to engage with visitors and create memorable experiences through storytelling.

 

SUGGESTED PRE AND POST EVENT ITINERARIES

5AmazingNatureEncounters  ExploreMackayOneDay  ExploreMackayThreeDays 

 

RESEARCH & INSIGHTS

View the latest Mackay research summaries available.

MackayRegionSnapShot Button

 

QUEENSLAND MEDIA CENTRE

For copyright-free content, fact sheets and news on The Mackay Region visit the Queensland Media Centre.

Please send your media releases to This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.

 

SUGGESTED EDITORIAL

If you need some inspiration download our editorial copy of 50 to 250 words about The Mackay Region.

  

EVENT BRANDING / DESTINATION SIGNAGE

The destination brand The Mackay Region is used to entice visitation to the region. This brand is strong outside the region. Events driving outside visitation to The Mackay Region are eligible to rent brand collateral consisting of corflute signs, teardrop banners, media wall, fence wrap, pull up banners and merchandise.

To find out if your event qualifies; please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

 

DESTINATION IMAGES

To access destination images; please register for Tourism Events Queensland Image Library. 

 

YOUTUBE VIDEOS

Embed The Mackay Region destination videos in your website or share videos on Facebook or Twitter. 

Visit our youtube channel for inspiration.
More videos about The Mackay Region can be found on Queensland, Australia’s youtube channel.

 

LOGOS

Download the official consumer logos for The Mackay Region to include to your event collateral. If you require a logo in a different file format than JPG please contact This email address is being protected from spambots. You need JavaScript enabled to view it.. 

To ensure The Mackay Region brand is maintained to the highest standard please follow the guide lines in our brand style guide

TQ MackayRegion Tagline CMYK Button 

 TQ MackayRegion Tagline Greyscale Button
 TQ MackayRegion Tagline MonoBlack Button

  

SOCIAL MEDIA CHANNELS

Facebook
www.facebook.com/mackaytourism

Instagram
instagram.com/visitmackay

The Mackay Region hashtag:
#meetmackayregion

Twitter
twitter.com/visitmackay

Youtube
www.youtube.com/user/visitmackay

Like and follow Mackay Tourism’s consumer channels on Instagram @visitmackay, Facebook @mackaytourism and Twitter @visitmackay.

Post photos to the Visit Mackay, Queensland, Australia Facebook page as well as to the Visit Queensland, Australia Facebook page.

Use the hashtags #meetmackayregion, #thisisqueensland and #seeaustralia on Instagram, Facebook and Twitter.

Mention @visitmackay on Instagram and @Visit Mackay, Queensland, Australia on Facebook.

 

AUSTRALIAN TOURISM DATA WAREHOUSE (ATDW)

Create your free event listing to help connect your consumers.

The ATDW is the national platform for digital tourism information in Australia.

ATDW listings contain product descriptions, images, social media links, wifi information, pricing and website links and allow consumers to gain further information on a desired event. Some distributors of the ATDW include: Mackayregion.com, Queensland.com, Australia.com.

www.atdw-online.com.au

www.mackayregion.com/events

www.queensland.com/en-au/explore-queensland/the-mackay-region/events

www.queensland.com/en-au/events

 

GRANT FUNDING

Depending on the type of event, a range of grants and other assistance may be available from Local, State and Federal Government sources.

The Queensland Destination Events Program offers two funding options for developing and established regional events. 
teq.queensland.com/events/events-support/queensland-destination-events-programteq.queensland.com/events/events-support/queensland-destination-events-program

Tourism and Events Queensland offers financial support for major event funding.
teq.queensland.com/events/events-support

Mackay Regional Council offers a number of grant programs, visit
www.mackay.qld.gov.au/business/economicdevelopment/events_conference_attraction
www.mackay.qld.gov.au/community/grants

Isaac Regional Council offers a number of grant programs, visit
www.isaac.qld.gov.au/isaac-community-grants

 

destinationfacts   Business-Events