Big Marketing Guide
Do you need help to market your tourism business? Not sure how to reach your target audience? The Big Marketing Guide covers everything you need to know to successfully market your business to consumers, media and the tourism industry. View The Big Marketing Guide here.
Everyone loves a good story and it is through stories that we all connect. The story you share with your guests should be a memorable one. You want your story to be the first story every visitor tells when they get home and better still the story they share on social media.
Storytelling is a powerful tool that not only improves your guest experience but can have a positive impact on your bottom line. View the storytelling toolkit to discover more on creating, developing and delivering your story here.
A guide to connecting with ours and Tourism and Events Queensland's consumer social channels can be found here.
To access destination Images; please register for Tourism and Events Queensland's Image Library.
Reports and Strategic Documents
Mackay Tourism's strategic documents and reports can be found below.
View the latest Mackay research summaries available.
You can find our most recent media releases here.
Events and Festivals
Special events are widely recognised as being a growth sector of the tourism industry with the potential to generate substantial economic benefit for the city, region or community involved. Below are some resources to assist the events industry in The Mackay Region.
For more details on how to promote your event effectively, have a look at our Event Tool Kit.