Regional Tool Kit
The regional branding tool kit helps increase destination brand awareness at events in The Mackay Region and can be used for consumer event marketing and merchandise by event publicists and organisers.
Consistent use of event branding in The Mackay Region helps consumers acknowledge the brand and reinforces re-visitation.
The regional branding tool kit for The Mackay Region provides the resources and tools required to effectively promote and attract attendance to an event.
If you promote your awesome event within the context of the amazing destination The Mackay Region, you are far more likely to capture the imagination of potential visitors than the other way round.
INDUSTRY RESOURCES FOR EVENT ORGANISERS
Tourism and Events Queensland presents The Queensland Events Guide in 11 convenient components to ensure that your event is a great success, and has been designed to assist local organisers throughout an entire event lifecycle, to ensure they are equipped to stage the best event possible.
Click the tiles below, to find out more how to hold a successful event, whilst leverage "It's Live" from Queensland...
ORGANISING EVENTS IN THE MACKAY REGION
As a fresh new event destination, The Mackay Region boasts affordable world-class facilities and services with small-town hospitality and excellence in customer service.
This guide has been developed to help you organise and run an event in the Mackay region, including dealing with council regulations, safety and notification to stakeholders, grants and sponsorship opportunities and access to useful event planning resources.
THE ADVANTAGES OF STORYTELLING FOR YOUR BUSINESS
Check out TEQ’s Storytelling Toolkit, developed to assist Queensland tourism businesses to engage with visitors and create memorable experiences through storytelling.
BE INSPIRED BY OUR ITINERARIES
To enjoy our amazing itineraries, from Camping and Family Adventure to getting off the beaten track and discovering Local Flavours.
RESEARCH & INSIGHTS
View the latest Mackay research summaries available.
QUEENSLAND MEDIA CENTRE
For copyright-free content, fact sheets and news on The Mackay Region visit the Queensland Media Centre.
If you need some inspiration to download our editorial copy of 50 to 250 words about The Mackay Region.
EVENT BRANDING / DESTINATION SIGNAGE
The destination brand The Mackay Region is used to entice visitation to the region. This brand is strong outside the region. Events driving outside visitation to The Mackay Region are eligible to rent brand collateral consisting of corflute signs, teardrop banners, media wall, fence wrap, pull up banners and merchandise.
To access destination images; please register for Tourism Events Queensland Image Library.
If you are wanting images on the run, explore our sample images below;
Embed The Mackay Region destination videos on your website or share videos on Facebook or Twitter.
To ensure The Mackay Region brand is maintained to the highest standard please follow the guidelines in our brand style guide.
SOCIAL MEDIA CHANNELS
LinkedIn: Mackay Tourism https://au.linkedin.com/company/mackay-tourism
The Mackay Region hashtag:
#visitmackay #mymackay #ourisaac
The Isaac Region hashtag:
Like and follow Mackay Tourism’s consumer channels on Instagram @visitmackay and Facebook @mackaytourism.
Post photos to the Visit Mackay, Queensland, Australia Facebook page as well as to the Visit Queensland, Australia Facebook page.
Use the hashtags #meetmackayregion, #thisisqueensland, and #seeaustralia on Instagram, Facebook, and Twitter.
Mention @visitmackay on Instagram and @Visit Mackay, Queensland, Australia on Facebook.
AUSTRALIAN TOURISM DATA WAREHOUSE (ATDW)
Create your free event listing to help connect your consumers.
The ATDW is the national platform for digital tourism information in Australia.
ATDW listings contain product descriptions, images, social media links, wifi information, pricing, and website links and allow consumers to gain further information on the desired event. Some distributors of the ATDW include Mackayregion.com, Queensland.com, Australia.com.
Depending on the type of event, a range of grants and other assistance may be available from Local, State and Federal Government sources.
The Queensland Destination Events Program offers two funding options for developing and established regional events.
Tourism and Events Queensland offers financial support for major event funding.
Mackay Regional Council offers a number of grant programs, visit
Isaac Regional Council offers a number of grant programs, visit