Visitors Inspired to Explore this Summer
Creating fun-filled adventures and exploring The Mackay Region’s spectacular natural surrounds is the key theme in Mackay Tourism’s new Explore Adventure Campaign.
Running from now until the end of Summer, the new marketing campaign looks to inspire families to visit The Mackay Region to take advantage of its adventurous, off-the-beaten track experiences.
The campaign features targeted marketing and communications strategies, including a social media campaign, deals for visitors, a blog release, newsletter and hosting travel writers and influencers.
Mackay Tourism has also released a new itinerary, inspiring visitors and locals to explore The Mackay Region’s swimming spots for their next adventure.
Included in the itinerary is details on visiting popular swimming spots like Platypus Beach and Finch Hatton Gorge, hidden gems like the rockpools of Wedge Island and the newly rebranded Wake House Australia, now including an aqua and cable park.
The itinerary will be released on Mackay Tourism’s @visitmackay Facebook page, on www.mackayregion.com, and available from the Mackay and Sarina Visitor Information Centres.
Mackay Tourism General Manager Tas Webber explained what makes The Mackay Region so attractive to adventure seekers.
“The Mackay Region is home to an abundance of places to explore and adventures to uncover. From right at Mackay’s doorstep to the rugged beauty of The Isaac Region, there are spectacular walking tracks, swimming spots, lookouts and wildlife encounters that reward the adventurous traveller” he said.
Mr Webber continued, “off the beaten track experiences are a key marketing tool and reason for visitation to our region. This marketing campaign, therefore, seeks to capitalise on Mackay’s attractiveness to potential adventure seeking visitors, eager for a holiday like no other."
As an added incentive to visitors, Mackay Tourism has partnered with nine local tourism businesses to offer special deals.
Appearing in the new itinerary and offering a deal is WakeHouse Australia Owner Amanda Pelagalli.
“The Mackay Region typifies fun and adventure for many of us locals, and the same can be said for visitors to our region,” she said.
“WakeHouse Australia is all about offering a family friendly fun day out, so whether it’s getting airborne at the Aqua Park or making a splash at the Cable Park, there’s plenty to offer the adventure focused traveller,” said Ms Pelagalli.
She continued, “I’m positive that appearing in this latest Mackay Region itinerary and partnering in Mackay Tourism’s Explore Adventure Campaign, will further strengthen WakeHouse Australia’s position on the must visit list for the adventure traveller. After all, there are only 8 cable wakeboarding facilities in the whole of Australia, so we are excited to show that off!”
The full list of exciting deals is available on The Mackay Region website at www.mackayregion.com/deals. Deals can be booked through the website or in person or over the phone at the Mackay and Mackay Region Visitor Information Centres.
Daniel Brown - Communications Officer
0448 994 180
Published: 1 October 2019