What does 2018 hold for the tourism industry?
Rob Porter – General Manager, Mackay Airport & Chairperson/Director, Mackay Tourism Board
On the back of a successful 2017, I would like to see continued growth within the tourism industry in 2018.
With a renewed Mackay Isaac Region Destination Tourism Plan, the tourism industry has the framework and strategic direction to ensure the industry meets its targets and goals over the next five years.
These goals include developing and introducing new tourism products and experiences, developing and attracting significant events to the region, and improving the skills and knowledge of the local tourism workforce, to name a few.
At the heart of everything we do will be our visitors, members, stakeholders and our wonderful volunteers.
With increased visitor numbers, especially within the fly market, we can send a positive message to airlines around potential new routes and services for Mackay.
We would also like everyone to be a ‘raving fan’ sharing stories, experiences and images of this wonderful region with family, friends and new potential tourists why Mackay is such a great place to visit.
Kelly Fulcher – General Manager, Coral Cay Resort Motor Inn & Deputy Chairperson/Director, Mackay Tourism Board
The outlook for 2018 looks positive for tourism businesses in the Mackay region.
I would like to see continued growth in visitor numbers both domestically and internationally, with a nice blend of business, holiday and visiting friends and relatives travel.
Our visitor information strategy will see our new Information Centre open in Sarina which the team and the board are very excited about.
The tourism industry will continue to promote its hero experiences including unspoilt nature, like the wallabies and kangaroos at Cape Hillsborough and the platypus at Eungella, fishing and boating, islands and reefs, culinary experiences and events.
Last year’s events calendar showed that Mackay was capable of hosting ‘world class entertainment.’ The tourism industry supports events that encourage visitation and increases length of stay and I’m looking forward to hosting more visitors here for events in 2018.
Overall, I am confident that the tourism industry will continue to make traction in 2018 to put Mackay on the map for more visitors.
Melissa Woods - Communications Officer
0448 994 180
Published: 4 January 2017